"Digital Media" is a constant part of being a modern day professional Athlete.
External Media is effectively where Athlete's acknowlede the cycle of praise and criticism from commentators and fans over their career; and Internal Media, where Athletes understand the appropriate boundaries to the messaging they create in terms of interviews and posting social media information.
Athletes often feel differently about their media presence and how public they want their lives to be. Some are very comfortable, some are not.
As such we provide every day, non intrusive advice for our Athletes on how to firmly prioritise their on field performance and to keep Digital Media compartmentalised and seperate.
Being active and astute with Digital Media can have its positives; enhancing commecial and network relationships and creating new ones, however a cautious approach and realistic understanding to Digital Media is critical.